Authors: Joanne Lin|Jasmine Yeo

Published: 19 Dec 2025

Joanne Lin and Jasmine Yeo show how insights from two major regional surveys in 2025 capture the forces shaping ASEAN’s confidence in a year of shifting global winds.

Two complementary surveys in 2025 offer a synchronised read on Southeast Asia’s confidence at a time of transition. UOB’s ASEAN Consumer Sentiment Study (ACSS) 2025, conducted from May to June this year in partnership with global management consulting firm Boston Consulting Group, captures how consumers in Indonesia, Malaysia, Singapore, Thailand and Vietnam perceive the economy, their own financial position and their spending behaviours and intentions. 

For full article, please open the link:

https://fulcrum.sg/aseanfocus/reading-aseans-sentiments-in-a-year-of-crosswinds/

The article was published by ISEAS.

IRSEA and ISEAS have agreed to enter into a relationship of cooperation.

The opinions expressed in this article are the author’s own and do not necessarily reflect the official policy, position or view of IRSEA